转市策略 AI 产品经理 (Go-to-Market AI Product Manager)

转市策略 AI 产品经理 (Go-to-Market AI Product Manager)

China / Hong Kong / Singapore Animoca Brands Limited – Animoca Minds / Consultant / Remote

apply for this job Animoca Brands Corporation Limited (ACN: 122 921 813) is a Web3 leader that leverages tokenization and blockchain to deliver digital property rights to consumers, helping to establish the open metaverse and its associated network effects. Animoca Brands realizes its mission via three integrated business pillars: operating Web3 businesses to advance blockchain adoption with native projects such as Moca Network, Anichess, The Sandbox, Open Campus, NEOM Web3 initiatives, and a regulated stablecoin project in partnership with Standard Chartered and HKT; providing digital asset advisory services including tokenomics advisory, liquidity provisioning, and institutional research to help external Web3 projects grow; and investment management, with a portfolio of investments in over 540 companies including industry leaders Pudgy Penguins, Yuga Labs, Axie Infinity, Polygon, Consensys, Magic Eden, OpenSea, Dapper Labs, YGG, and many others.

岗位职责

• 独立负责 Minds 旗下的一条产品线，对其以令人自豪的状态推向世界承担最终责任。将已验证的技术能力赋予极高的打磨度 —— 包括新手引导、第一个有价值的任务，以及让用户产生复购/回头使用的关键瞬间。

• 该岗位非常适合处于职业生涯早期、希望在产品与市场营销的交汇处获得真实产品交付与 GTM 掌控力的产品经理。我们不设硬性的最低工作年限；我们看重的是实际影响力、驱动力和产品品味。只要你打造过让人喜爱的产品，我们就想和你聊聊。

• 你将与市场团队紧密合作进行产品定位和发布，同时与垂直领域 PM 协作，交付能够无缝融入其垂直领域且具备极高品质的产品，从而打造出色的消费级体验。

/ 核心职责

• 负责所辖产品线端到端的打磨与发布：定义范围、首用体验（First-run experience）、质量标准，以及做出大多数人会忽略的“这是否真的达到了面向真实用户的标准”的决定。

• 与市场团队合作制定产品定位、发布计划及用户吸纳话术 —— 并将真实的用户反馈和发布信号第一时间反哺给产品迭代。

• 与垂直领域 PM 紧密配合，确保你交付的产品模块具备良好的通用复用性，而非一次性工程。

• 保持高效紧凑的发布节奏 —— 预先与数据团队定义成功指标、快速上线、捕捉信号、敏捷迭代。

• 极度关注新手引导（Onboarding）和用户的首次成功体验；以“AI 界的 多邻国 (Duolingo)”为标准，打造具备引导性与正向反馈的首次使用体验。

• 在你自己的日常工作流中全面使用 AI —— 进行原型设计、撰写需求文档（PRD）、生成与测试多版本方案、分析结果 —— 以远超传统岗位规范的速度和质量交付产品。

任职要求

• 能够证明自己具备独立掌控产品并高质量交付的能力 —— 无论是在 PM 岗位、产品市场（PMM）岗位、个人创业项目，还是你自己独立独立开发上线的作品。通常需要 1–3 年相关经验，但实际产出的影响远比年限重要。

• 敏锐的产品感知力与极高的新手细节要求 —— 能敏锐察觉并修复用户会注意到的粗糙细节。不仅关注功能是否可用，更关注产品使用体验是否顺滑。

• 良好的商业与市场直觉：不仅关注产品如何构建，同样关注产品如何定位与被用户采纳。

• 本能般的原生 AI（AI-Native）思维：习惯性地使用 AI 工具来加速自身工作，并对大模型的行为机制有足够了解，能够做出合理的决策。

• 出色的沟通者与自然协调者，能够推动市场、工程和设计团队协同高效运转，在充满不确定性的环境中具备极强的“先上线、再学习、快速迭代”的行动偏好。

加分项

• 具备消费级、移动端或 AI 产品的上线发布经验。

• 具备游戏产品经验是重大加分项 —— 我们尤其青睐兼具游戏与非游戏产品经验的人才，因为 Minds 正在将现实世界的任务转化为游戏机制。

• 熟悉智能体 AI（Agentic AI）、IM/聊天原生产品或创作者工具。

• 具备数据分析和 AB 测试的实操经验。

The Perks of Joining Animoca Brands: A Vibrant and Diverse Workplace: Immerse yourself in a dynamic, multi-cultural environment with colleagues from over 15 nationalities (and growing!). We celebrate diversity and foster a global perspective. Incentives in the Web3 Space: Be a part of the future and align your success with the growth of our innovative projects. Direct Impact and Flat Structure: Your voice matters. We operate with a flat organizational structure, ensuring your ideas are heard and implemented quickly. Comfortable and Creative Atmosphere: Embrace a relaxed and productive work environment with casual attire. Opportunities Across the Ecosystem: Expand your horizons by collaborating with various subsidiary brands within the Animoca Brands network, gaining exposure to a wide range of projects and technologies. Comprehensive Benefits Package: We care about your well-being. Enjoy a comprehensive benefits package, including medical, life, and transportation allowances.
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