Growth Content Manager (Sports & Prediction Markets)

Growth Content Manager (Sports & Prediction Markets)

Malta Marketing – Growth / Full-time / Hybrid

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As Growth Content Manager (Sports and Prediction Markets), you will be responsible for planning and delivering impactful content across our sports vertical, with a particular focus on major US sports including the NFL, NBA, MLB, NHL, college football, and college basketball.

You will own the content calendar and coordinate distribution across web, SEO/AEO, affiliate, social and other channels, ensuring content is timely, commercially relevant, and aligned with key sporting moments and trading demand.

This role will require close collaboration with specialist teams across SEO/AEO, Paid Media, Affiliates, Social and Product to ensure content supports both audience growth and commercial performance.

Responsibilities

• Build and manage the sports content calendar across web, SEO/AEO, affiliate, social, and other distribution channels

• Develop full funnel content plans around major US sports, including NFL, NBA, MLB, NHL, college football and college basketball

• Identify topical opportunities around key fixtures, major sporting events, seasonality, betting interest and prediction market activity

• Work with internal specialists across SEO/AEO, Paid, Affiliate, Social and Product to align content with channel priorities

• Ensure content supports organic visibility across traditional search engines and AI answer surfaces, audience engagement, affiliate performance and conversion goals

• Brief internal and external writers, editors and subject matter experts 

• Monitor content performance and use insights to improve planning, prioritisation and execution

• Work with internal and external resources to support digital PR efforts

• Set up detailed SEO and AEO tracking and reporting

• Utilise and enhance AI content production workflows to speed up production

• Collaborate on ASO production and reporting with internal stakeholders

• Stay up to date with the latest developments across US sports, prediction markets, betting markets, SEO/AEO, affiliate and social media

Requirements

• Experience in sports content, iGaming, or a similar digital content role

• Exceptional knowledge of major US sports, particularly the NFL and NBA, with broader understanding of MLB, NHL, college football and college basketball

• Experience creating and managing content calendars across multiple channels

• Knowledge or experience of prediction markets, betting markets, odds, futures, props, picks or related sports wagering concepts

• Deep experience working in digital PR, SEO/GEO, or other digital content areas

• Capacity to work cross-functionally with specialist marketing teams like SEO/AEO, Paid, Affiliate, Social, Product

• Critical editorial judgement, with the ability to balance speed, accuracy, user value and commercial relevance

• Analytical mindset, with the ability to interpret performance data and turn it into clear content priorities and engaging narratives

• Comfortable working in an innovative, truly fast-paced, and performance-driven environment

What We Offer

• Competitive salary and benefits package

• Opportunity to help build and shape a high-growth sports and prediction markets content vertical

• Flexible remote working policy

• Collaborative and dynamic working environment with a focus on innovation and performance

• Access to leading SEO, analytics, content and growth tools

If you master US sports, understand how fans engage and trade around sporting moments, and you can turn that knowledge into a commercially effective content calendar, this is the right opportunity for you.

We may use artificial intelligence tools to analyze the content of your Resume/CV against the specific requirements for the position. The purpose is to support our recruitment team in reviewing applications more effectively. These tools assist our recruitment team in their evaluation of your application by providing recommendations, but they do not replace human judgment. Final hiring decisions are ultimately made by humans who consider the insights generated by the tools along with other relevant information. If you would like more details about how your personal information is processed, please contact us. apply for this job When applying, mention the word CANDYSHOP to show you read the job post completely.